Honest comparison
AI SMS Booking
For comparison
Boulevard is enterprise-tier salon and spa software targeting large multi-location operators. It has deep features (CRM, marketing, payments, inventory) and a polished interface — but the pricing and complexity are built for businesses doing $1M+ in revenue.
Feature-by-feature comparison
Everything either tool actually does, side-by-side. No marketing spin.
Which is right for you?
Choose BookIt
Choose BookIt if you're a small or mid-sized shop ($50K-$500K annual revenue) and you don't need the enterprise-tier CRM, payroll, and inventory modules Boulevard charges for. BookIt is $49/month flat — Boulevard's pricing starts much higher and scales with locations.
Choose Boulevard
Choose Boulevard if you're a multi-location salon/spa chain doing $1M+ in revenue, you need deep CRM and marketing automation, and your team has time to onboard onto enterprise software.
Other comparisons
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