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Honest comparison

BookIt

AI SMS Booking

vs
Fresha

For comparison

Fresha (formerly Shedul) offers free salon and spa scheduling software, monetizing through payment processing fees and a customer-facing marketplace. The 'free' tier is genuinely free but requires processing payments through Fresha to access marketplace exposure.

7
Features only BookIt has
5
Features both have
1
Features only Fresha has

Feature-by-feature comparison

Everything either tool actually does, side-by-side. No marketing spin.

Feature
BookIt
Fresha
SMS booking (no app needed)
✓
—
AI handles conversation 24/7
✓
—
Automated SMS reminders
✓
✓
Multi-resource scheduling (chairs/rooms)
✓
—
Waitlist auto-fill on cancellations
✓
—
Rebook nudges for past customers
✓
—
Recurring/standing appointments
✓
✓
Google Calendar sync
✓
✓
Stripe payment at booking
✓
✓
Free tier available
✓
—
Customer-facing marketplace
—
✓
Truly free base plan
✓
✓
Payment processor flexibility
✓
—
Pricing
$49/mo (Free 30-day trial, free tier available)
Free + 2.19% + $0.20 per card transaction

Which is right for you?

Choose BookIt

Choose BookIt if you don't want to be locked into a specific payment processor, want SMS-based AI booking instead of a web form, or want predictable flat pricing instead of 'free with payment processing fees'. BookIt's payments are optional Stripe integration on your terms.

Choose Fresha

Choose Fresha if you genuinely want $0 base cost software, are willing to process payments through Fresha (and pay their fees on each transaction), and you want exposure to the Fresha customer marketplace.

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